The opening of the new store Vespa Manhattan marks the beginning of the expansion of the Italian brand in the United States, leading the North American market the Vespa 946 Emporio Armani. The Vespa 946 Emporio Armani was launched in Europe in June and in Asian markets last September, and now comes to the United States to coincide with the 130th anniversary of the birth of the group, and opening a store in New York. Vespa Manhattan is located in Grand Street 6, in Lower Manhattan between 6th Avenue and Varick Street, where all the group's brands will be offered: Vespa, Piaggio, Aprilia and Moto Guzzi.
"We are pleased to celebrate the opening of this new point in the heart of the city of New York," said Mario Di Maria, president and CEO of Piaggio Group Americas Inc. "Vespa Manhattan is confirmation of the wider strategy Piaggio Group in the field of supply of two-wheeled vehicles and their relationship with customers and potential customers. It is not just a 'showroom' for Vespa and Piaggio scooter, and the Aprilia and Moto Guzzi motorcycles, is also a fascinating experience of Italian style, technology, the legacy of two-wheelers who proudly wear their 'Made in Italy '".
Celebrations accumulate because the launch of the Vespa 946 Emporio Armani in the United States was held at an event in the establishment of Emporio Armani in Soho, at 410 West Broadway in New York. The next market to which this model will go, having passed through Japan, Vietnam and Indonesia, is China, because their presentation is scheduled in Beijing on 30 October.